[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.chsm.cz\/nebojte-se-rici-o-penize-mohou-vam-zaplatit-cely-projekt\/#Article","mainEntityOfPage":"https:\/\/www.chsm.cz\/nebojte-se-rici-o-penize-mohou-vam-zaplatit-cely-projekt\/","headline":"Nebojte se \u0159\u00edci o pen\u00edze, mohou v\u00e1m zaplatit cel\u00fd projekt","name":"Nebojte se \u0159\u00edci o pen\u00edze, mohou v\u00e1m zaplatit cel\u00fd projekt","description":"Kdy\u017e jsem se poprv\u00e9 setkal s\u00a0formou spole\u010dn\u00e9ho \u010di davov\u00e9ho financov\u00e1n\u00ed, tzv. crowfundingu, byl jsem p\u0159ekvapen jakou to m\u00e1 mezi lidmi &hellip; <a href=\"https:\/\/www.chsm.cz\/nebojte-se-rici-o-penize-mohou-vam-zaplatit-cely-projekt\/\" class=\"more-link\"><span class=\"more-button\">Continue Reading<span class=\"screen-reader-text\">Nebojte se \u0159\u00edci o pen\u00edze, mohou v\u00e1m zaplatit cel\u00fd projekt<\/span><\/span><\/a>","datePublished":"2019-12-09","dateModified":"2023-06-01","author":{"@type":"Person","@id":"https:\/\/www.chsm.cz\/author\/#Person","name":"","url":"https:\/\/www.chsm.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b653a05acc9928bc50547a0b6ed51698115bbf59840455a4bc9d337f928ec9d6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b653a05acc9928bc50547a0b6ed51698115bbf59840455a4bc9d337f928ec9d6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"chsm.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.chsm.cz\/wp-content\/uploads\/img_a365883_w4422_t1578557698.png","url":"https:\/\/www.chsm.cz\/wp-content\/uploads\/img_a365883_w4422_t1578557698.png","height":0,"width":0},"url":"https:\/\/www.chsm.cz\/nebojte-se-rici-o-penize-mohou-vam-zaplatit-cely-projekt\/","about":["Web"],"wordCount":387,"articleBody":"Kdy\u017e jsem se poprv\u00e9 setkal s\u00a0formou spole\u010dn\u00e9ho \u010di davov\u00e9ho financov\u00e1n\u00ed, tzv. crowfundingu, byl jsem p\u0159ekvapen jakou to m\u00e1 mezi lidmi vysokou podporu. Uka\u017eme si to na jednoduch\u00e9m p\u0159\u00edkladu. Kapela \u010di jin\u00fd um\u011blec maj\u00ed projekt, kter\u00fd by dok\u00e1zali zrealizovat, nicm\u00e9n\u011b jim chyb\u00ed pot\u0159ebn\u00e9 finance. V\u00a0p\u0159\u00edpad\u011b muzikant\u016f se jedn\u00e1 o \u010d\u00e1stk\u00e1ch v\u00a0des\u00edtk\u00e1ch a\u017e stovk\u00e1ch tis\u00edc a zn\u00e1m\u00e9 produk\u010dn\u00ed spole\u010dnosti ji\u017e nepodporuj\u00ed nez\u00e1visl\u00e9 a nezn\u00e1m\u00e9 interprety jako nap\u0159. v\u00a090. letech.Kapela se tedy rozhodne vypsat sb\u00edrku na podporu nato\u010den\u00ed alba, na n\u011bkter\u00e9 z\u00a0webov\u00fdch slu\u017eeb kter\u00e9 to podporuj\u00ed. V\u00a0t\u00e9to sb\u00edrce je nastavena ur\u010dit\u00e1 c\u00edlov\u00e1 \u010d\u00e1stka, kter\u00e1 se mus\u00ed vybrat, aby byl projekt \u00fasp\u011b\u0161n\u00fd. Kapela na opl\u00e1tku p\u0159isp\u011bvatel\u016fm nab\u00eddne za finan\u010dn\u00ed p\u0159\u00edsp\u011bvek n\u011bkolik typ\u016f odm\u011bn ve form\u011b upom\u00ednkov\u00fdch p\u0159edm\u011bt\u016f a d\u00e1rk\u016f. Jsou to kup\u0159\u00edkladu tri\u010dka, l\u00edstky na koncert, z\u00e1jezd s\u00a0kapelou, p\u016fsoben\u00ed ve videoklipu nebo podepsan\u00e1 CD. Lid\u00e9 tak p\u0159\u00edsp\u011bj\u00ed sv\u00e9mu obl\u00edben\u00e9mu interpretovi, dostanou pam\u00e1tku na celou akci a kapela vybere pot\u0159ebn\u00e9 pen\u00edze. Co je ov\u0161em dal\u0161\u00edm efektem a p\u0159idanou hodnotou pro um\u011blce, je v\u00a0podstat\u011b bezplatn\u00fd marketing. Promo takov\u00e9ho projektu je sd\u00edleno na soci\u00e1ln\u00edch s\u00edt\u00edch a fanou\u0161ci si ho samovoln\u011b p\u0159ed\u00e1vaj\u00ed mezi sebou. To je jist\u011b nesm\u00edrn\u00fdm plusem.Dal\u0161\u00edm takov\u00fdm zp\u016fsobem jak vybrat pen\u00edze, ov\u0161em ve v\u011bt\u0161\u00ed m\u00ed\u0159e i m\u011b\u0159\u00edtku je tzv. fundraising. Jedn\u00e1 o podobn\u00fd princip jako u v\u00fd\u0161e zm\u00edn\u011bn\u00e9ho crowfundingu, nicm\u00e9n\u011b zde ji\u017e ne\u017e\u00e1daj\u00ed um\u011blci, n\u00fdbr\u017e neziskov\u00e9 organizace, kter\u00e9 tak cht\u011bj\u00ed sonovat obecn\u011b prosp\u011b\u0161nou \u010dinnost. Fundraiserem se tak v\u011bt\u0161inou st\u00e1v\u00e1 mecen\u00e1\u0161 ze soukrom\u00e9ho sektoru, p\u0159\u00edpadn\u011b st\u00e1t \u010di fondy EU. Tak \u010di tak se ov\u0161em jedn\u00e1 o zaj\u00edmav\u00fd zp\u016fsob, jak bez p\u016fj\u010dek \u010di investor\u016f z\u00edskat finance na sv\u00e9 rozpracovan\u00e9 projekty a akce, kter\u00e9 by bez mo\u017enosti crowfundingu \u010di fundraisingu ani v\u00a0mnoha p\u0159\u00edpadech nemohly vzniknout.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Nebojte se \u0159\u00edci o pen\u00edze, mohou v\u00e1m zaplatit cel\u00fd projekt","item":"https:\/\/www.chsm.cz\/nebojte-se-rici-o-penize-mohou-vam-zaplatit-cely-projekt\/#breadcrumbitem"}]}]